Greater Good Campaign
My topic is: Animal testing in the cosmetic market.
Contrary to propaganda, most companies dislike having to use the method of animal testing. Animal testing is expensive, imprecise, and a PR nightmare. However, for some companies, the ambition to increase profit means breaking into a newer cosmetic market for newer innovative products. Sometimes newer/bigger/international cosmetic markets require animal testing by law. For example in China, there is a huge cosmetic market and animal testing is mandatory for all products sold.
Idea: BUY MORE tO HURt LESS- Encourage support for sales in cosmetics that are cruelty free by boycotting cosmetics that aren't and eventually there will be no market with animal testing around.
Media Platforms: Stickers, Social Media Ads, Magazine, t-shirts
Research:
Below are the colors I think would work well visually with my concept
the following moodboard represents the aesthetic style I am considering using for my designs:
Here are examples typography I think would go well with the different media platforms I decide to use for my call to action:
Personally I think my hardest deliverable to do was my magazine spread. Working with the copywrite for the article, taking the photos for the spread and choosing which ones to use, as well as deciding on the layout and what works best with all the elements that the article includes was more difficult than I expected. Below is a picture of my progression of how the spread came to be! Overall I'm very happy with it. It was hard but I think the turnout wasn't too bad.
the following are my final four deliverables for the project on their respective mockups. I attempted to do a Magazine Spread, a t-shirt, a Social Media Ad (Instagram), and a Sticker.
Presentation Board!:
